Tet 2019 The blossom of FMCG market
The run-up to Tet is the most bustling time of the year with people busy both selling and buying lots of items to celebrate the biggest and most important festival in Vietnam. Vietnamese people also value this occasion to express their gratitude to their families and friends in different ways, such as gift giving which becomes a beautiful custom of Vietnamese culture for years. As such, Tet is the greatest opportunity for FMCG players and retailers as total Tet sales normally double that of a normal month.
In 2019, Tet value hit the highest peak over the last 3 years, marking a successful season for the FMCG market. But which drivers are behind its success? What is potential to capture for growth in the 2020’s Tet?
Let’s explore more!
*Follow links on the right side of this page to download full reports in both English and Vietnamese.