We believe businesses need to look behind the numbers and link attitudes, needs and motivations directly to actual behaviour.
From this we can create unique strategies aimed at the groups that will create most value for your categories and brands.
How do we do this? We investigate consumer purchase and usage behaviour, asking unique samples of shoppers very specific questions about why they do what they do.
Our samples are segmented according to real behaviour: from 20,000 category buyers to 100 SKU buyers.
Our specialist questionnaire team help clients understand what factors drive category, brand and even SKU purchase so these can be addressed in future plans.
If people have started buying a product on a new occasion, for example, understanding why could reveal opportunities for increasing sales by changing the format.
You can find out how we quantify consumer and shopper attitudes in our video.