Positive movement is captured in Urban FMCG market while Rural market faces decelerating growth.
Urban FMCG market shows a recovery while Rural market experiences a slowdown
The FMCG value growth has been performing better in the latest period
Total Vietnam FMCG market is still expected to achieve 4% value growth in the full year 2016
FMCG market posts positive growth rates in both Urban and Rural
Food sector is the key driver of FMCG growth
Urban market is getting its momentum back while rural growth is likely to struggle
Urban remains positive growth while Rural continues to decline
Stable growth in urban while we see a negative performance in rural for the first time in the past 3 years
FMCG growth dips slightly versus October yet still at a stable level in both urban and rural market.
The FMCG performance is stable in both urban and rural market in short term
Brighter View in Urban while Rural still has much promise for growth
Overall market growth has increased at the highest rate since Q3 last year
Overall market follows a “new normal”, moving at sluggish pace, yet in short term Urban market gets momentum back
Both Urban & Rural are suffering from the slowdown in growth yet modest recovery came back in short term.
Minor improvements are observed in both Urban & Rural but the recovery is not firm.
In urban, FMCG consumption posts a stagnant growth while rural market has reduced to 1-digit pace.
Consumers are now less likely to spend their drinks at more costly places such as coffee shops and restaurants.
Urban FMCG market is struggling to maintain growth while Rural market is losing its momentum.
FMCG growth levels offat 7% in Urban and 12% in Rural.
Our observation reports the continuous slowdown in Urban while Rural market shows early signs of stagnant growth.
Thanks to Tet's peak season, FMCG enjoys high growth during the 12 weeks up to January 26 2014.
It is a tough ride to gain 2-digit growth in Urban while Rural is stepping up firmly for a recovery.
Though consumption picks up slightly in recent months, FMCG market is struggling hard to sustain growth in November.
FMCG growth flattens out in urban while rural market continues to step up firmly.
55% of shoppers make shopping list before going to stores and this ratio is much higher among modern trade shoppers.
After several months of stagnant growth, FMCG market in Urban has reached its 2-digit growth rate for the first time.
Though FMCG consumpstion is anchoring its growth, it is premature to say whether a strong rebound will come anytime soon.
Consumption has not yet rebounded. Lower income groups are particularly hard hit, with a decline in their FMCG spending.
Dairy sector wins Hot Categories in both Urban and Rural.
Influenced by an overall slow-down in FMCG market, most key channels in Urban and Rural witnessed a moderate growth.
FMCG Monitor for 12 weeks ending 24 March 2013 is now published.
FMCG Monitor for 12 weeks ending 24 February 2013 is now published.