FMCG Monitor: Q4 2021
Kantar's FMCG Monitor presents an overview on the Philippine economic situation and a deep dive on how the Philippine FMCG landscape is performing in the recent quarter. The report includes a snapshot of FMCG performance across key regions, SECs, channels and retailers in the Philippines.
ECONOMIC SITUATION: Philippine economy is slowly recovering compared to same quarter last year. While Filipinos continue to allocate more on food, improvement in OOH expenditure can be observed as restrictions eases.
SHOPPING BEHAVIOUR: Filipino homes still prioritizing food in their shopping baskets, though still below pre-pandemic levels. Nevertheless, essential pantry staples like Cooking Oil, Instant Noodles, and Bottled Water are being purchased more.
CHANNEL LANDSCAPE: Proximity stores have been growing relevance among Filipino shoppers, and this still holds true, especially smaller formats stores – SSS and Groceries. However, slowing down of Gifting seen for this year.
Feel free to reach out to us for the full report.