Purchasing Konfidence: Q2 2017
How is the Purchasing Konfidence of Filipino Urban Households in Q2 2017?
Purchasing Konfidence is a quarterly report that gives you an indication on the degree of optimism that Filipino Urban households are expressing through their attitude regarding current and future economic situation and their real behaviors in FMCG spending.
This is done by looking at three components:
- Purchasing Capability - How Filipino consumers perceive the prices changes, their financial situation for the time being as well as for the next 12 months?
- Willingness to Buy - Are Filipino shoppers willing to spend money to make their life easier, to spend freely when buying grocery, to make major purchase
- Real Purchase - What is their real purchase behavior?
In the second quarter of 2017, Purchasing Konfidence of Filipino urban households hits its lowest since 2015 at -10.5 points. Consumers perceive that prices of goods did not slow down and will not improve in the next 12 months. Nevertheless, they remain to be positive in terms of their future household income. Real Purchase also continues to drop as an outcome of their lack of willingness to spend.
Discover also the views of Filipinos on certain topics in the next 12 months by downloading the report below
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