We know that looking at how promotions really influence shopper behaviour is the best foundation on which to build plans that optimise category sales
Our team of analysts provides accurate, granular information on who bought a brand before, during and after a promotion, and how consumers responded to a specific price change.
This gives the client a clear-cut grasp of the effect their decisions have on how shoppers buy and the tactics that work best for a brand.
From there they can define the right level for pricing and promotions, figure out how to distribute investment to achieve the greatest value and identify paths for growth. Brands can use the evidence to support negotiations with retailers.
To reveal the patterns that lead to success and failure within the client’s category we can share broad industry data that is also invaluable for benchmarking.
We advise clients on how to set pricing to maximise response, and model changes in promotional strategy to investigate their impact on sales in the short term and consumer behaviour in the longer term.
You can test our insights on the value of promotions with the interactive on the right: