FMCG Monitor: Q3 2023
Kantar's FMCG Monitor offers a quick view of where growth can happen by understanding how Filipino shoppers are behaving today. Linked back to the bigger picture, that of what is happening to the Philippine economy, the report also includes a snapshot of fast moving consumer goods’ performance across key regions, socio economic classes, channels and retailers in the Philippines.
ECONOMIC SITUATION: While the economic conditions are getting better with lower unemployment rates, inflation remain to be high hence shoppers keep cautious on their spending.
SHOPPING BEHAVIOUR: In the recent quarter, Filipinos maintain their FMCG spend with the back-to-school despite facing inflationary pressures by reviewing their product and channel choices. Shoppers compromise by purchasing in more trips but spend less every purchase occasion.
Please feel free to reach out to us for the full report and more insights on the main FMCG categories that shoppers put into their baskets and the channels and named retailers that they prefer to shop in.