FMCG Monitor: Q4 2022
Kantar's FMCG Monitor presents an overview on the Philippine economic situation and a deep dive on how the Philippine FMCG landscape is performing in the recent quarter. The report includes a snapshot of FMCG performance across key regions, SECs, channels and retailers in the Philippines.
ECONOMIC SITUATION: The Philippine economy shows steady recovery, but inflation also continues to have an impact on our lives and consumer confidence continue to decline. Still, Filipinos are starting to spend more on dining out and other recreational activities during the holidays.
SHOPPING BEHAVIOUR: With steady economic recovery, FMCG spending remains higher during the 2022 holidays vs. the previous year. However, with inflation, shoppers are recently becoming cautious of their FMCG spending.
Spend on food and beverages continue to grow, but shoppers are recently reducing their spend on personal care.
CHANNEL LANDSCAPE: To cope with rising prices, shoppers continue to manage their budget through sari-sari stores. Within hyper/supers, shoppers are maintaining their overall spend for FMCG.
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