What our clients say:
How do I grow? Who should I reach and how?
We often hear clients say they need more than demographic information on consumers to lay down effective plans for the future. They want to be able to understand and describe their target groups in a more meaningful way, and identify the route to growth within each.
The brands we work with are asking questions like:
- Which are our most valuable segments?
- How do we reach them?
- Are there new groups and occasions we could target?
- Where are the barriers to growth – and how do we overcome them?
At Kantar we know how to identify the most profitable shopper segments and target them on the right occasions, with the right offer