Kantar Worldpanel -

We know that the greatest opportunities for success come from the richest insights

Growth comes from finding ways of serving a broad market without limiting your reach

A Kantar Worldpanel People Segmentation will help you think about everyone with a suitable product offer

Your segmentation will combine Behaviours and Attitudes to create distinct segments of people to fully describe what and why they buy;

  • Understand - Attitudes & Behaviours that make people different in your category
  • Describe - The people who buy you category to align your business on how to maximise reach
  • Quantify - Opportunities to best allocate your resources
Learn more about how we help brands optimise their offer to maximise their reach in the attached presentation. 

Get in touch

Phil Dorsett
Expert Solutions

  • +44 208 967 4536

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