For a true understanding of the market, we group shoppers by how they buy and what influences their choices
To arrive at a true understanding of the market, we believe you need to group shoppers by how they buy and what influences their choices.
We divide the multitude of individuals that make up a complex market into meaningful groups, and present clients with a comprehensive, definitive, actionable view of how the market for a brand is structured.
With the ability to segment by purchase behaviour, attitudes, usage patterns, occasions and media exposure, we can accurately describe the ‘battleground’ within a category. Our team then establishes the size of each group, and quantifies how valuable it is. We can also track performance within segments across time.
From there, we recommend how to optimise marketing investment by targeting the most profitable groups with highly relevant solutions, and engaging them with powerful, focused communications.
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- Send a messagePhil Dorsett