Kantar Worldpanel - www.kantarworldpanel.com

The Future of E-commerce in FMCG - 2016 Edition

Our third annual report shows that while the industry as a whole is relatively flat Ė growing just 1.6% in June 2016 Ė grocery e-commerce has a value growth of 15 % on the previous year.

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Local Brands Command 60% of Global FMCG Shopper Choices

Global FMCG brands challenged as local players grow by $41 billion in 2015, almost double the rate of multinationals.

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Android vs. iOS

Check out historic data in the new ComTech OS market share interactive dataviz

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Inspiring Successful Decisions

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally

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Grocery Market Share

Our dataviz allows you to view and analyse Grocery Market Share data online and on the move!

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  • The serious business of health

    The serious business of health

    Healthy eating and drinking has never been higher up governmental and consumer agendas.

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  • LatAms' favorite channel faces new challenges

    LatAms' favorite channel faces new challenges

    Today, more than 62 million households across Latin America buy from door-to-door sales reps.

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  • Who is winning with Chinese consumers in 2016?

    Who is winning with Chinese consumers in 2016?

    Our latest data from China shows that 22 FMCG companies reached more than 100 million households.

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  • Do you know what you donít know?

    Do you know what you donít know?

    2016 has seen big changes in how retailers promote and how shoppers buy their groceries.

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  • Two-speed in China FMCG continues, also in retail

    Two-speed in China FMCG continues, also in retail

    Online sales continue their decade-long success, and are steadily chipping away at the offline world

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  • Dunnes becomes Irelandís largest supermarket

    Dunnes becomes Irelandís largest supermarket

    Dunnes Stores is now Irelandís largest grocery retailer

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In the Media

  • 05/12/2016 - South China Morning Post

    P&G, Yili and Mengniu top brands in reaching Chinese consumers, survey finds

    Procter & Gamble, Inner Mongolia Yili and China Mengniu Dairy topped the ranks of fast moving consumer goods (FMCG) companies that reached the most Chinese households in 2016, a survey found.

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  • 28/11/2016 - Mirror

    Sales of a traditional Brit food favourite have fallen by £60.9million as shoppers opt for cheaper brand

    Sales fell to £1.38 billion in the 52 weeks to August 14, from £1.4 billion a year earlier, research from Kantar Worldpanel shows

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  • 26/11/2016 - The Manila Times

    ĎRural devít to boost consumption in Viz-Miní

    Rural development is opening up opportunities for marketers to boost the consumption of fast-moving consumer goods (FMCG) in the Visayas and Mindanao, consumer behavior expert Kantar Worldpanel said.

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  • 25/11/2016 - South China Morning Post

    Alibaba Singlesí Day sales growth momentum to continue, albeit amid shifting preferences among mainland consumers

    Singlesí Day shopping on the mainland will maintain an upward momentum despite worries about the slowing economy, driven by a rising ardour for imported products and quality services among mainlanders, according to global consultancy Bain & Co.

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  • 25/11/2016 - Shanghai Daily

    Retailers must shift to tap online buying

    Retailers need to adapt to new scenarios as consumers go online to buy fast moving consumer goods.

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  • 22/11/2016 - Business Standard

    FMCG sales growth declines further in September quarter

    The growth rate of sales of fast-moving consumer goods (FMCG) slowed down further to 4% in the September quarter from 6% in the June quarter, according to Kantar Worldpanel, a WPP group agency.

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