Kantar Worldpanel - www.kantarworldpanel.com

Consumer Panels

Adapt your brand strategies based on information and insights about what consumers really do.


The Brand Footprint report 2014 wins a WPPED Cream Award

These awards recognise every year the best work produced by WPP companies around the world.

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Apple sales hold steady despite iPhone 6 pre-launch demand

Check out historic data in the new ComTech smartphone OS share interactive dataviz

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Accelerating the Growth of Ecommerce in FMCG

A new report reveals strategies for retailers and brands to take advantage of the predicted growth of online sales in the FMCG market

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Solutions to drive your brand growth

Kantar Worldpanel aligns its global portfolio around seven capabilities

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  • UK's grocery market enters deflation

    The latest grocery share figures show like-for-like prices have declined by 0.2% in UK.

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  • Vietnamese consumers keep tight control of FMCG baskets

    Vietnamese consumers keep tight control of FMCG baskets

    GDP growth acceleration not strong enough to boost consumers' spend in FMCG.

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  • Tablets aren't smartphones!

    Tablets aren't smartphones!

    Looking at the US tablet market as we wait Apple’s announcement.

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  • FMCG growth in China showing rebound in Q3

    FMCG growth in China showing rebound in Q3

    Kantar Worldpanel reports 5.7% value growth for the China's FMCG market for the latest 52 weeks up to Sep 5th 2014.

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  • Kantar Worldpanel enhances its consumer panel in Korea

    More robust measurement and in-depth understanding of Korea consumers’ behaviour.

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  • Kantar Worldpanel ComTech grows global reach

    Kantar Worldpanel ComTech grows global reach

    New consumer panel goes live in Russia. Panel size in China increased to over 22,000 individuals.

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Press Releases

  • 23/10/2014 - The Guardian

    Brutal competition batters supermarkets the world over

    While Aldi and Lidl control around 8% of the UK market according to Kantar's figures, share controlled by discounters in France is 10% and in Germany 37%.

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  • 22/10/2014 - Reuters

    France shows UK grocers how to beat discounters at own game

    France is the only country in Europe where discounters have seen a significant drop in market share, according to Kantar Worldpanel data.

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  • 20/10/2014 - Financial Times

    Android wars are raging as rivals challenge Google’s dominance

    Amazon and Nokia would do well to look to China, where Xiaomi has 31.6% of the urban market, according to Kantar Worldpanel.

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  • 16/10/2014 - Inside Retail Asia

    Chinese nail down home advantage

    Research from Kantar Worldpanel shows a solid 5.7% value growth in China’s FMCG market for the year to September 5.

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  • 13/10/2014 - The Guardian

    Rush to set up vineyards as drinkers get taste for posh bubbly

    British shoppers were trading up from cava to prosecco and from prosecco to champagne, according to analysts at Kantar Worldpanel.

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  • 13/10/2014 - Daily Mail

    High pub prices mean we drink more at home

    According to Kantar Worldpanel data, off-trade alcohol sales have grown by 3.3% to £11.6bn, while volumes have climbed 1.3%, an increase of 33.1 milion litres

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