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Our experts review the key trends to look out for next year. Join the conversation #Consumers2015 and follow us for more insights.

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Consumer Panels

Adapt your brand strategies based on information and insights about what consumers really do.

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The Brand Footprint report 2014 wins a WPPED Cream Award

These awards recognise every year the best work produced by WPP companies around the world.

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Apple market share grows across Europe, US and China

Check out historic data in the new ComTech smartphone OS share interactive dataviz

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Solutions to drive your brand growth

Kantar Worldpanel aligns its global portfolio around seven capabilities

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  • Best Christmas for Irish Grocery market since 2010

    19/01/2015
    Competition for market share remains fierce, with less than 2 percentage points separating the big three retailers.

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  • Christmas sales a welcome boost for retailers

    13/01/2015
    Increased consumer spending over Christmas helped the grocery market grow at its fastest rate since August 2014.

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  • iPhone 6 tops Fall 2014 smartphone sales

    iPhone 6 tops Fall 2014 smartphone sales

    09/01/2015
    Kantar Worldpanel ComTech data show Apple, Samsung claim 5 best-selling models.

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  • Apple market share grows across Europe, US and China

    Apple market share grows across Europe, US and China

    07/01/2015
    Android’s market share dropped in most European markets and in the US.

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  • Wearables take center stage at CES but not with consumers

    Wearables take center stage at CES but not with consumers

    31/12/2014
    Recent US, GB data suggest smartwatches have yet to catch on.

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  • Food safety scare continued to hurt Taiwan’s food market

    Food safety scare continued to hurt Taiwan’s food market

    30/12/2014
    It's been three months since the latest food safety incident, but the FMCG market is still showing no signs of recovery.

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In the Media

  • 20/01/2015 - The Irish Times

    Christmas cheer for retailers after sales bounce


    Irish supermarkets had their best Christmas since 2010 as shoppers upped spending.

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  • 15/01/2015 - Financial Times

    Half of UK shoppers visited Lidl, Aldi over Xmas


    Kantar Worldpanel says that more than half of British households visited one of the German discount retailers over the Xmas trading period.

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  • 14/01/2015 - The Grocer

    Sainsbury’s enjoys best Christmas of the big four according to Kantar Worldpanel


    Each of the big four experienced a sales decline in the run-up to the Christmas period according to the latest market share figures from Kantar Worldpanel.

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  • 13/01/2015 - Happi

    China’s Growth Levers Work In a Slower Economy


    China's GDP growth figures that hit double digits in 2009 have declined dramatically, stabilizing at around 7.5%.

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  • 09/01/2015 - The Wall Street Journal

    Strong Sales of New iPhones Help Apple Gain Market Share


    Apple’s new larger-screen iPhones are helping the company claw back market share from smartphones running on Google's Android operating system.

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  • 07/01/2015 - TechCrunch

    Apple’s Bigger iPhones Dent Android’s Sales Momentum


    Apple’s newest iPhones have put a spring in iOS’ smartphone sales figures for fall, and a small dent in the rival Android platform’s share.

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