Kantar Worldpanel - www.kantarworldpanel.com

Consumer Panels

Adapt your brand strategies based on information and insights about what consumers really do.

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The Brand Footprint report 2014 wins a WPPED Cream Award

These awards recognise every year the best work produced by WPP companies around the world.

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Demand for iPhone 6 boosts Apple’s sales

Check out historic data in the new ComTech smartphone OS share interactive dataviz

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Accelerating the Growth of Ecommerce in FMCG

A new report reveals strategies for retailers and brands to take advantage of the predicted growth of online sales in the FMCG market

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Solutions to drive your brand growth

Kantar Worldpanel aligns its global portfolio around seven capabilities

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  • British grocery market contracts in historic first

    18/11/2014
    For the first time since Kantar Worldpanel records began in 1994 the British grocery market has fallen into decline.

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  • P&G, Master Kong and Nestle lead in race to win consumers

    P&G, Master Kong and Nestle lead in race to win consumers

    14/11/2014
    Kantar Worldpanel reports 5.1% value growth for the chinese FMCG market over a year ago.

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  • Kantar Worldpanel expands its consumer panel in Saudi Arabia

    Kantar Worldpanel expands its consumer panel in Saudi Arabia

    11/11/2014
    The new enhanced panel in Saudi Arabia will provide clients greater insights into Saudi Arabian shoppers.

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  • Amazon takes lion's share of the entertainment market

    Amazon takes lion's share of the entertainment market

    10/11/2014
    Amazon has continued its strong growth across all areas of the physical music, games and video markets.

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  • China: Evolving behaviors in a challenging environment

    China: Evolving behaviors in a challenging environment

    03/11/2014
    The winners adapted themselves to actual shopper behaviours, rather than try to change them.

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  • US: Early iPhone6-6 Plus sales suggest strong holiday season

    US: Early iPhone6-6 Plus sales suggest strong holiday season

    31/10/2014
    Kantar Worldpanel ComTech data for US smartphone sales show the brand's potential to capture strong sales in holidays.

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In the Media

  • 20/11/2014 - The Times of India

    IMRB wins prestigious 'Market Research Agency of the year 2014' award


    IMRB International has been declared 'The MR Agency of the Year 2014'

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  • 18/11/2014 - Reuters

    UK grocery sales fall for 1st time in 20 years - Kantar


    A price war led by German-based discounters has pushed Britain's grocery market into its first sales decline in 20 years.

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  • 17/11/2014 - Daily Mail

    Aldi and Lidl to join rush for small stores


    Aldi and Lidl are to carpet Britain with dozens of smaller convenience outlets, threatening the dominance of big established stores.

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  • 11/11/2014 - BBC News

    Aldi aiming to create 35,000 jobs


    Aldi has a 4.8% share of the UK grocery market, according to Kantar Worldpanel, higher than Lidl's 3.5% and closing in on Waitrose's 5.1%.

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  • 11/11/2014 - The Guardian

    Amazon takes 22.5% of UK entertainment market


    The American online retailer increased sales by nearly 5% in the entertainment market, according to the latest data from Kantar Worldpanel.

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  • 11/11/2014 - The Guardian

    Sprouts and kale make a comeback as green renaissance sees sales soar


    Trendy kale is the fastest growing of the bunch, with sales up 54%, according to market research firm Kantar Worldpanel.

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