Kantar Worldpanel - www.kantarworldpanel.com

Kantar Worldpanel partners with Facebook to expand advertisement measurement service

We have formed a global partnership with Facebook that brings Facebook mobile ad exposure data into Kantar Worldpanel’s Consumer Mix Model (CMM) service

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#MostChosenBrands

Download the Brand Footprint 2016 report and discover which are the most chosen consumer brands throughout the world

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Inspiring Successful Decisions

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally

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Grocery Market Share

Our dataviz allows you to view and analyse Grocery Market Share data online and on the move!

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Android vs. iOS

Check out historic data in the new ComTech OS market share interactive dataviz

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  • Report: Dealing with two-speed China

    Report: Dealing with two-speed China

    28/06/2016
    The 5th annual China shopper report from Kantar Worldpanel and Bain & Company finds FMCG operating at 2 distinct speeds

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  • UK discount retailers hit record market share

    28/06/2016
    Supermarket sales fell by 0.2% as like-for-like grocery prices declined by 1.4% on last year.

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  • Partnership with Facebook to expand advertising measurement

    Partnership with Facebook to expand advertising measurement

    21/06/2016
    Working with Facebook will allow us to inspire even better decisions to maximise advertisers’ return on investment

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  • FMCG growth in China hits its lowest point in 2016

    FMCG growth in China hits its lowest point in 2016

    21/06/2016
    Consumer spending on FMCG in China grew by 0.6% this period, the lowest rate of growth 2016 so far.

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  • Smart assistants, the stars of WWDC and i/o

    Smart assistants, the stars of WWDC and i/o

    15/06/2016
    Dual announcements from Apple and Google suggest the home will be their next front

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  • Android Share Growth Slows After Historic Gains Last Period

    Android Share Growth Slows After Historic Gains Last Period

    15/06/2016
    In GB, iOS Returns to Growth for First Time Since October 2015

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In the Media

  • 16/06/2016 - Venture Beat

    Android continues market share gains around the world as Apple’s iPhone slips


    Thanks to the growing wave of first-time smartphone buyers, Android is expanding its market share lead over Apple’s iOS

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  • 13/06/2016 - Advertising Week

    Brands That Make You Aww


    Alison Martin comments on four brands that stood out in this year’s Brand Footprint global ranking

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  • 08/06/2016 - The Irish Times

    Shoppers buying more and visiting stores more often


    Households are spending €50 extra on groceries this year, a total of €89 million extra

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  • 06/06/2016 - The Motley Fool

    Android Is Surging at the iPhone's Expense


    Google's mobile operating system saw its market share increase in the first quarter according to Kantar Worldpanel

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  • 02/06/2016 - BBC

    Waitrose wins record share of UK grocery market


    Waitrose captured a record 5.3% of the UK grocery market over the past quarter, according to Kantar Worldpanel

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  • 23/05/2016 - Warc

    Chinese brands outshine global


    Chinese FMCG brands account for three quarters of shopper decisions, according to Kantar Worldpanel's 2016 Brand Footprint

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