Kantar Worldpanel - www.kantarworldpanel.com

The Future of E-commerce in FMCG - 2016 Edition

Our third annual report shows that while the industry as a whole is relatively flat – growing just 1.6% in June 2016 – grocery e-commerce has a value growth of 15 % on the previous year.

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Local Brands Command 60% of Global FMCG Shopper Choices

Global FMCG brands challenged as local players grow by $41 billion in 2015, almost double the rate of multinationals.

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Android vs. iOS

Check out historic data in the new ComTech OS market share interactive dataviz

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Inspiring Successful Decisions

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally

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Grocery Market Share

Our dataviz allows you to view and analyse Grocery Market Share data online and on the move!

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  • Why brands should pay attention to Singles’ Day

    Why brands should pay attention to Singles’ Day

    09/12/2016
    Singles’ Day is the world’s largest shopping day.

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  • Sun-Art experiences further penetration loss

    Sun-Art experiences further penetration loss

    08/12/2016
    Kantar Worldpanel’s latest figures for the 12 weeks ending 7th October 2016 in China.

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  • It’s Back! The Nokia Brand Returns to Smartphones

    It’s Back! The Nokia Brand Returns to Smartphones

    07/12/2016
    Can the famous Nokia name make a comeback?

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  • iOS Share Driven Higher by iPhone 7/7 Plus Sales

    iOS Share Driven Higher by iPhone 7/7 Plus Sales

    07/12/2016
    iOS achieved year-on-year growth across most regions except Germany and Urban China.

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  • The serious business of health

    The serious business of health

    06/12/2016
    Healthy eating and drinking has never been higher up governmental and consumer agendas.

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  • LatAms' favorite channel faces new challenges

    LatAms' favorite channel faces new challenges

    05/12/2016
    Today, more than 62 million households across Latin America buy from door-to-door sales reps.

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In the Media

  • 05/12/2016 - South China Morning Post

    P&G, Yili and Mengniu top brands in reaching Chinese consumers, survey finds


    Procter & Gamble, Inner Mongolia Yili and China Mengniu Dairy topped the ranks of fast moving consumer goods (FMCG) companies that reached the most Chinese households in 2016, a survey found.

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  • 28/11/2016 - Mirror

    Sales of a traditional Brit food favourite have fallen by £60.9million as shoppers opt for cheaper brand


    Sales fell to £1.38 billion in the 52 weeks to August 14, from £1.4 billion a year earlier, research from Kantar Worldpanel shows

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  • 26/11/2016 - The Manila Times

    ‘Rural dev’t to boost consumption in Viz-Min’


    Rural development is opening up opportunities for marketers to boost the consumption of fast-moving consumer goods (FMCG) in the Visayas and Mindanao, consumer behavior expert Kantar Worldpanel said.

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  • 25/11/2016 - South China Morning Post

    Alibaba Singles’ Day sales growth momentum to continue, albeit amid shifting preferences among mainland consumers


    Singles’ Day shopping on the mainland will maintain an upward momentum despite worries about the slowing economy, driven by a rising ardour for imported products and quality services among mainlanders, according to global consultancy Bain & Co.

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  • 25/11/2016 - Shanghai Daily

    Retailers must shift to tap online buying


    Retailers need to adapt to new scenarios as consumers go online to buy fast moving consumer goods.

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  • 22/11/2016 - Business Standard

    FMCG sales growth declines further in September quarter


    The growth rate of sales of fast-moving consumer goods (FMCG) slowed down further to 4% in the September quarter from 6% in the June quarter, according to Kantar Worldpanel, a WPP group agency.

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