Kantar Worldpanel - www.kantarworldpanel.com

Kantar Worldpanel partners with Facebook to expand advertisement measurement service

We have formed a global partnership with Facebook that brings Facebook mobile ad exposure data into Kantar Worldpanel’s Consumer Mix Model (CMM) service

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Download the Brand Footprint 2016 report and discover which are the most chosen consumer brands throughout the world

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Inspiring Successful Decisions

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally

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Grocery Market Share

Our dataviz allows you to view and analyse Grocery Market Share data online and on the move!

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Android vs. iOS

Check out historic data in the new ComTech OS market share interactive dataviz

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  • Grocery market fails to feel impact of Brexit

    The Brexit has had no immediate impact on the prices retailers are charging or the sales volumes consumers are buying

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  • Yummy mummies spending more time and money on beauty

    Yummy mummies spending more time and money on beauty

    Research compares beauty habits of women with kids with those without

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  • Young American mums' conundrum

    Young American mums' conundrum

    Young mothers more concerned about looking older than young women without kids, but less likely to do something about it

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  • Spanish spend on wine grows by over 3%

    Spanish spend on wine grows by over 3%

    Take-home wine spend grew by 3.3% while out-of-home sales rose by 3.9% in Spain.

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  • Apple versus Samsung is so over

    Apple versus Samsung is so over

    Huawei and India loom as the next great challenges for the world’s largest smartphone vendors

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  • Android Share Tops 75% in Europe’s Largest Markets

    Android Share Tops 75% in Europe’s Largest Markets

    Apple iPhone SE Joins Top 10 List in US, GB, France, and China

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In the Media

  • 18/07/2016 - Interview with Worldwide CEO and Senior vice president (media and retail), IMRB

    The country is the world for local brands: Josep Montserrat


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  • 15/07/2016 - The Verge

    Samsung's Galaxy S7 is outselling Apple's iPhone 6S in the US

    The iPhone showed its first decline in sales numbers earlier this year, which has today been reiterated by the latest US mobile market data from Kantar Worldpanel

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  • 04/07/2016 - The Economist

    From noodles to poodles

    The volume of instant noodles gobbled last year fell by 12.5%, according to a new report on China’s consumer market from Bain and Kantar Worldpanel

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  • 30/06/2016 - Financial Times

    China sees falling sales of cheap consumer goods

    FMCG sales to urban consumers fell 0.9% year on year, according to a study by Bain & Company and Kantar Worldpanel

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  • 30/06/2016 - The Guardian

    UK's major supermarkets decline for first time this year

    Asda suffers biggest slump but discounters Aldi and Lidl continue to enjoy double-digit growth

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  • 16/06/2016 - Venture Beat

    Android continues market share gains around the world as Apple’s iPhone slips

    Thanks to the growing wave of first-time smartphone buyers, Android is expanding its market share lead over Apple’s iOS

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