Successful strategies should work for brand, retailer, category and shopper
At Kantar Worldpanel we have unrivalled quantification from thousands of real shoppers who are making hundreds of purchasing decisions every week.
Harnessing this information is the key to building a strategy that works for all. Whether we are looking at brand, retailer, category or shopper, our focus is to understand the individual experiences which drive decision-making.
We know it’s very hard to make any kind of category management decisions without first defining the category and truly understanding the structure of the market through the eyes of the shopper.
This provides the backbone of many decisions and arguments regarding ranging and merchandising.
To find out more, explore our presentation linking shopper attitudes and experience at the fixture with their actual purchase behaviour.