We know that not all trips are equal.
We understand that the traditional supermarket channel is under pressure as both the ecommerce and discounter channels are growing at over 20% year on year.
It’s also no secret that major retailers are continuing to grow their convenience estates.
This means that the requirement to understand your performance among shoppers on particular shopping missions in specific channels is greater than ever.
If you want to understand the landscape of shopper missions and where you fit in this, talk to us.
More information on our expertise can be found on the presentation here.