Kantar Worldpanel - www.kantarworldpanel.com

How the COVID-19 is transforming FMCG: omnichannel view

Our most comprehensive global omnichannel research yet, based on data from across 52 countries, enables us to provide a unique picture of retail and shopper dynamics before and during the lockdown. We are also starting to understand which of these changes will be permanent.

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Consumer panels

Through continuous monitoring, advanced analytics and tailored solutions, Kantar inspires successful decisions by brand owners, retailers, market analysts and government organisations globally.

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Changing consumer choices in a promising 2020

It’s every brand’s desire to be chosen and, as consumer choices are changing very rapidly, this is becoming more complex. Hear from our experts on the trends that brands should be aware of to make 2020 a promising year for changing consumer choices.

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Brand Footprint 2020

Our most chosen FMCG brands annual ranking is out! This edition includes a special analysis on how the biggest brands are faring during the current pandemic, with early signs showing that they are winning in relative terms.

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Winning food & drink occasions out-of-home

Our new publication delves into the out-of-home dynamics that show an increase in spend globally. It also showcases the increasing importance of food technology and how this is driving spend for home delivery and take-aways – capturing occasions from cooking at home.

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Latest News

  • Amazon tops Disney, Netflix with surge in video service

    Amazon tops Disney, Netflix with surge in video service

    Amazon claimed the largest share of new customers in the US during the second quarter.

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  • How online and out-of-home channels impact brands

    How online and out-of-home channels impact brands

    Two new rankings are now available to help FMCG brands understand the importance of online and ooh.

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  • SVoD growth slows after lockdown Disney+ surge

    SVoD growth slows after lockdown Disney+ surge

    Disney+ surge starts to level off as Prime Video dominates new subscriber share.

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  • Online shopping fuels FMCG recovery in China

    Online shopping fuels FMCG recovery in China

    As the Chinese economy returned to growth, shoppers opted for local shops and ecommerce channels.

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  • Consumers delay smartphone purchasing amid COVID-19

    Consumers delay smartphone purchasing amid COVID-19

    Consumers are disproportionately shifting purchases of smartphones to online.

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  • Ireland returns to normality but lockdown habits stick

    Ireland returns to normality but lockdown habits stick

    An update on the Irish grocery market covering the 12 weeks to 12 July 2020.

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In the Media

  • 21/07/2020 - Retail Gazette

    Grocery sales growth slows down as food & dining exits lockdown

    Supermarket sales for the four weeks to July 12 grew by 14.6 per cent against the same period last year, as it slowed down from 18.9 per cent growth in June, the latest data from Kantar revealed. Kantar's monthly grocery market share figures revealed that sales growth slowed as the reopening of pubs and restaurants on June 15 affected momentum for grocery chains.

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  • 21/07/2020 - BBC

    Lockdown Brits splurge on tea, biscuits and a good book

    Brits working from home during lockdown have turned to the comforts of coffee, tea and biscuits, and a good book. We've splashed out an additional £24m on tea and coffee and an extra £19m on biscuits in the past three months, says market research firm Kantar. "The cost of working from home is starting to add up for many," said Fraser McKevitt, head of retail and consumer insight at Kantar, talking about the extra cash we've spent on hot drinks and biscuits.

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  • 21/07/2020 - Harpers

    Off-trade alcohol sales up 41%

    Off-trade alcohol sales were up by 41% in the four weeks to 12 July 2020, according to Kantar data released today. Sales were boosted by more than half of consumers still feeling uncomfortable about visiting a pub, and 42% about visiting a café or restaurant, according to Kantar (Worldpanel Plus survey of 55,812 consumers between 2 and 8 July). "Despite pubs, bars and restaurants re-opening recently, people were unable to or avoided drinking out," said Fraser McKevitt, head of retail and consumer insight at Kantar.

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  • 20/07/2020 - Digital commerce 360

    The coronavirus pandemic lifts global online grocery sales

    Online grocery sales worldwide grew a healthy 22.0% in 2019. Then the COVID-19 crisis happened, pushing online growth to unexpected heights. What happens next depends a lot on the economic situation, but digital transformation in the grocery business is here to stay, Kantar Group says.

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  • 14/07/2020 - Vogue UK

    Why A Fresh Bar Of Soap Could Prove The Ultimate Lockdown Pleasure

    In the week beginning 8 March 2020, soap sales increased 102 per cent compared to the same period in 2019. It follows a general trend that took hold last year, when Kantar Worldpanel reported that sales of soap rose by 3 per cent nationally. The consumer research company attributed the rise to consumers’ growing awareness of plastic consumption. In an age of disposability and uncertainty, there’s something reassuringly steadfast about such a traditional route to sanitation.

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  • 13/07/2020 - Saudi Gazette

    Almarai tops 2020's most chosen brands in the Kingdom

    Almarai company topped the list of the most chosen FMCG brands by consumers in Saudi Arabia for the year 2020, according to the Brand Footprint study issued by KANTR Media for market research, which polls the consumers' views on different companies around the world.

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