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Consumer panels

Through continuous monitoring, advanced analytics and tailored solutions, Kantar inspires successful decisions by brand owners, retailers, market analysts and government organisations globally.

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Brand Footprint 2019

Brand Footprint reveals 31 FMCG brands have been chosen by consumers over 1 billion times. Globally, Coca-Cola is the world’s most chosen consumer brand for the seventh year running and leads this exclusive ‘billionaire club’.

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How and when your products are consumed?

In our new publication "Eat, Drink & Be Healthy – How at-home consumption is changing" we see how healthy snacking is on the up, how menus are getting simpler or how consumers are more indulgent at night.

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Winning Omnichannel

A new edition of our publication "Winning Omnichannel – Finding growth in reinvented retail" explores how retailers have been forced to reinvent their business model, how manufacturers have been adapting strategies to grow in more uncomfortable places and how the future will look.

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Asia Brand Footprint

This first edition of the ranking reveals the brands being chosen the most by consumers in China Mainland, Indonesia, South Korea, Malaysia, Philippines, Taiwan and Vietnam. Discover which are the top brands in the Asian market.

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Latest News

  • British market awaits Prime Day and festival boost

    British market awaits Prime Day and festival boost

    12/08/2019
    The physical entertainment market declined by 19% in the UK during the 12 weeks to 30 June 2019.

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  • Half of Spaniards bought take-away food in 2018

    Half of Spaniards bought take-away food in 2018

    06/08/2019
    Spaniards spent of 100,000 million euros last year on food and drink and made 9,000 purchases.

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  • Online shopping and inflation heats up for China in Q2

    Online shopping and inflation heats up for China in Q2

    31/07/2019
    The total spending of FMCG grew by 6.9% in the 12 weeks to June 14th.

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  • Grocers seek bright spots as Irish summer arrives late

    Grocers seek bright spots as Irish summer arrives late

    29/07/2019
    The latest Irish grocery market share figures, covering the 12 weeks to 14 July 2019.

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  • New consumer panel to track smart speakers in Australia

    New consumer panel to track smart speakers in Australia

    25/07/2019
    New smart speaker consumer panel measures purchasing and usage trends in the Australian market.

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  • The Lunar New Year opportunity for Vietnam and China

    The Lunar New Year opportunity for Vietnam and China

    24/07/2019
    FMCG performance in Asia during the first quarter of 2019 had an overall positive growth of 4.1%.

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In the Media

  • 24/07/2019 - China Daily

    Foreign firms target night market success with niche offerings


    It is not a surprise that KFC's latest product innovation is chicken-related. But a bucket full of spicy chicken offal for night snack deliveries has shocked Chinese consumers. "It is an attempt by KFC to localize its offerings especially for late nights in summer," said Jason Yu, general manager of Kantar Worldpanel. "By doing so it can appeal to younger consumers."

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  • 23/07/2019 - Financial Times

    Stocks to watch: Faurecia, Tesco, IQE, Whitbread, Hugo Boss, XXL


    A Kantar Worldpanel report showed total industry cash sales down 0.7 per cent in the four weeks to mid July. The big-four grocers averaged a 2.9 per cent decline and all lost market share, with Tesco and Sainsbury the laggards showing cash sales down 3 per cent and 3.3 per cent respectively.

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  • 23/07/2019 - Reuters

    Britain's grocery sales fall for first time since June 2016: Kantar


    British grocery sales fell by 0.5% in the latest 12 week period in their first decline since June 2016, industry data showed on Tuesday, sending shares across the sector lower.

    Market researcher Kantar said the sales dip reflected a heatwave a year earlier which had boosted demand.

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  • 23/07/2019 - Retail Week

    Supermarket sales decline for first time in two years


    Grocery sales have declined for the first time since June 2016, according to the latest data from Kantar Worldpanel.

    Sales fell 0.5% year on year for the 12 weeks ending 14 July 2019 as they failed to keep pace with a record summer last year, which was boosted by the men’s football World Cup and a prolonged period of good weather.

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  • 22/07/2019 - Farming UK

    Butter boosts retail dairy growth


    An increase in butter sales in the UK has boosted retail growth for dairy products after several weeks of decline.

    Growth in the retail dairy market picked up slightly in the 12 weeks to 16 June after successive periods of decline, Kantar Worldpanel data shows.

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  • 17/07/2019 - Bloomberg

    Huawei's European Handset Sales Tumbled in June, Kantar Says


    Huawei Technologies Co.’s European smartphone sales slumped last month, according to market research firm Kantar, after a U.S. component supply ban on the Chinese manufacturer threatened its access to crucial handset software.

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