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Consumer panels

Through continuous monitoring, advanced analytics and tailored solutions, Kantar inspires successful decisions by brand owners, retailers, market analysts and government organisations globally.

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Who Cares, Who Does? Consumer response to plastic waste

Our latest publication is based on the results of our global survey covering 24 countries across Europe, Latam and Asia. Plastic waste is a top concern for 33% of global respondents, with 48% believing manufacturers should take the most responsibility to fix the problem.

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Winning Omnichannel

A new edition of our publication "Winning Omnichannel – Finding growth in reinvented retail" explores how retailers have been forced to reinvent their business model, how manufacturers have been adapting strategies to grow in more uncomfortable places and how the future will look.

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How and when your products are consumed?

In our new publication "Eat, Drink & Be Healthy – How at-home consumption is changing" we see how healthy snacking is on the up, how menus are getting simpler or how consumers are more indulgent at night.

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Brand Footprint 2019

Brand Footprint reveals 31 FMCG brands have been chosen by consumers over 1 billion times. Globally, Coca-Cola is the world’s most chosen consumer brand for the seventh year running and leads this exclusive ‘billionaire club’.

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Latest News

  • The most chosen brands in Scotland

    The most chosen brands in Scotland

    18/09/2019
    Our Brand Footprint ranking of the most chosen brands in Scotland.

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  • Welcome return to growth for grocery market in the UK

    17/09/2019
    The UK grocery market share data covering the 12 weeks to 8 September 2019.

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  • New publication out: Consumer response to plastic waste

    New publication out: Consumer response to plastic waste

    10/09/2019
    Plastic waste is a top concern for 33% of consumers, how this affects retailers and manufacturers?

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  • Have we fallen out of love with our smart speakers?

    Have we fallen out of love with our smart speakers?

    05/09/2019
    Promoters of smart speakers are much more likely to have bought the speaker themselves.

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  • China’s FMCG spend grows 7.1% in latest quarter

    China’s FMCG spend grows 7.1% in latest quarter

    03/09/2019
    57.4% of households in urban China purchasing FMCG online for 12 weeks ending 12th July, 2019.

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  • In Spain, Mercadona and Lidl gain market share in Q2

    In Spain, Mercadona and Lidl gain market share in Q2

    28/08/2019
    Fresh produce continues to be the market driver in Spain, responsible for the majority of trends.

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In the Media

  • 13/09/2019 - Business Insider

    The iPhone 11 proves Apple learned an important lesson after last year's iPhone launch — most people don't want to pay $1,000 for a new smartphone


    The increasingly expensive prices of today's smartphones is also partially to blame, according Dominic Sunnebo, global strategic insight director at market research firm Kantar Worldpanel. The prices of flagship products from major brands have gone up by 50% over the last two years, Sunnebo wrote in a company blog post.


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  • 12/09/2019 - WARC

    Apple’s new-found aggression


    Commenting on the announcement, Dominic Sunnebo, Global Consumer Insight Director at Kantar told WARC that “by reducing the price of the entry level 2019 iPhone, Apple shows an understanding of consumer pushback against the steep price rises over the last few years.”
    Aside from hardware that suggests single-lens photos are a thing of the past, the most notable announcements came from the content-side of the business: Apple TV+ and Arcade, its game-streaming subscription platform.

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  • 12/09/2019 - Reuters

    Amazon extends food tie-up with British supermarket Morrisons


    Periodically mooted as a possible bidder for Morrisons, Amazon has been slowly extending its food service in Britain, but market research firm Kantar Worldpanel estimates its market share is so far less than 1%.
    The new Amazon agreement was for “a number of years rather than on a rolling basis, and will be exploring new opportunities to innovate and improve the shopping experience,” Bradford, northern England, based Morrisons said.

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  • 30/08/2019 - Financial Times

    Lewis Hamilton backs meat-free burger chain


    Between 2014 and 2018, the number of vegans in the UK quadrupled and now one in four UK evening meals contain no meat or fish, according to research by Kantar Worldpanel. In the US, annual sales of plant-based meat have hit $800m and some analysts, including at Barclays, have predicted the global market for plant-based meat could be worth as much as $100bn in 15 years.


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  • 29/08/2019 - Daily Mail

    Trendy vegan diets could LOWER IQ due to lack of a nutrient that is critical to brain health, leading nutritionist warns


    Consumer research firm Kantar Worldpanel reported earlier this year that 21 per cent of UK households have reduced their meat intake in the past two years.
    Ten per cent of households include a flexitarian - or 'part-time' vegetarian – five per cent a full vegetarian and one per cent a vegan.

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  • 27/08/2019 - Bangkok Post

    Singha water wins Kantar Brand Footprint Award 2019


    Singha Corp. Co.,Ltd., led by Titiporn Thammapimookkul, Director of Marketing (non-alcoholic products), accepted the award in the category of Top Outstanding Local Brands, Beverage Group, from Kantar Brand Footprint Award 2019.

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