27/12/2022

The shopper behaviour data that explains 2022

Huge changes in the world this year have transformed how consumers shop and what they buy.

23/12/2022

2022: The year in FMCG

Read Kantar Vietnam's most popular reports in 2022.

09/12/2022

‘Cautious optimism’ around Tet 2023's FMCG growth

Holiday spend is expected to be 7-9% higher than 2022 – but will be tempered by rising prices.

01/12/2022

Asia Pulse Q3 2022: Steady growth but pressure remains

Inflation is still putting pressure on Asian FMCG markets in Q3, see how each market responds

22/11/2022

Economic Outlook and Pressure Groups

Anticipating buyer behaviour based on economic context and shoppers’ financial situations

11/11/2022

How inflation impacts FMCG shoppers in SEA?

FMCG players: are you ready to play amidst the inflation in SEA?

07/11/2022

How meal delivery is transforming Foodservice

Read our global report on the recovery of Foodservice industry after the pandemic.

02/11/2022

Ready, Steady, Shop Vol. 2 - Joint Business Planning

Why is a shopper-centric approach to joint business planning important? Find out here.

31/10/2022

Asia Beauty Trend: Living through inflation & recovery

Uncover Asian Beauty Shoppers’ Behaviour in the Age of Inflation in the year 2022

25/10/2022

Kantar Report I Vietnam's Beverage Consumption 2022

Our latest report about the key trends and demand segments in Vietnam's beverage consumption habits.

10/10/2022

[Webinar] Vietnam's Beverage Consumption 2022

Watch our free webinar to discover the latest trends in Vietnam's beverage consumption.

29/09/2022

Ready, Steady, Shop Vol. 1 - Headwinds for Online FMCG

Access our bite-sized report for more insights on the slowdown in online FMCG penetration.

27/09/2022

Cost of living crisis dents eco-shopping habits

Read the report to understand the reasons behind the declining number of ‘Eco Actives’ shoppers.

21/09/2022

Understand Beauty Trends in Asia 2022

Join our webinar to uncover beauty shoppers’ behaviour in the age of inflation

19/09/2022

5 Major Changes in Vietnam’s Consumer Market

Download the report to understand what are the major changes in the Vietnamese consumer persona.

12/09/2022

Asia Pulse Q2 2022: Spending on in-home FMCG rises

FMCG value spending in the region can still post healthy growth, with a maintained level of 3%.

14/07/2022

Asia Pulse Q1 2022: Take-Home FMCG Posted Slower Growth

Download free report to have a full picture on your category and brand performance across Asia.

04/07/2022

Vietnam Brand Footprint 2022

The long-awaited brand ranking report is available!

04/05/2022

Winning Omnichannel Global 2022

Ecommerce grows its share of the global FMCG market.

14/04/2022

Tet 2022: A new year of Uncertainty for FMCG market

Unveil the 10 Shopper Insights to remember about Tet 2022.

12/04/2022

How the pandemic transformed the beauty market?

Our global study reveals weekly makeup usage falls 28% & lipstick usage down 40% compared to 2019.

05/04/2022

Anticipating Inflation in Asia 2022 & Beyond

Understanding how shoppers react to price & inflation to determine your brand growth strategies.

31/03/2022

ASIA Pulse #1 - Full Year Review 2021

FMCG spending for in-home consumption in Asia continues to grow by 3.2%.

23/03/2022

Global Report: OOH Barometer Q4 2021

Out-of-Home snacking and beverages: en route to recovery.

17/12/2021

Just launched! Vietnam Insight Collection 2022

A review on COVID-19 impacts in 2021 to get ready for 2022.

25/11/2021

2022: Planning Ahead to Win during Festive

What will consumer spending be looking like for 2022?

24/11/2021

ASIA Pulse #4 - November 2021

Convenient retail formats are performing well amid COVID-19 period across Asia.

18/11/2021

Winning Omnichannel Asia 2021 - Module 3

How to create the right shopper experience & engagement to evolve and sustain?

09/11/2021

Tet 2022: Any changes you should be aware of?

Uncover key take-outs to get prepared ahead of prosperous Tet 2022.

03/11/2021

The FMCG Weekly News October Week 2

Non-food sectors bounce back while demand on Food products are normalizing since beginning of Sep.

21/10/2021

Asia Webinar: Beauty Trends 2021

Digital ecosystem for Beauty: How to play to win!

12/10/2021

Winning Omnichannel Asia 2021 - Module 2

How do we continue to ensure that eCommerce brings incremental growth to you and your business?

29/09/2021

The FMCG Weekly News September Week 2

Within HCMC, the purchases made by government/military is up to 5% of FMCG value in recent weeks.

22/09/2021

The FMCG Weekly News September Week 1

FMCG spend drops back to pre-pandemic level in the week ending 5th September.

15/09/2021

Vietnam's 30-minute Webcast Series WHAT NOW WHAT NEXT

Unveil sector performance and behavioral changes under the pandemic and beyond.

13/09/2021

The FMCG Weekly News August Week 4

A significant increase in basket size drives the high level of FMCG spend in latest week.

01/09/2021

Winning Omnichannel Asia 2021 - Module 1

How will the future look for eCommerce and Brick and Mortar as mobility restrictions continue?

30/08/2021

The FMCG Weekly News August Week 3

Packaged Foods cooled down in latest updated week, partly due to less shopping trips.

24/08/2021

ASIA Pulse #3 - August 2021

FMCG recovery is well underway across APAC.

19/08/2021

The FMCG Weekly News July Week 4

Packaged Foods hit all time high in terms of share.

11/08/2021

The FMCG Weekly News July Week 3

FMCG spend remains at a high level in the latest week.

02/08/2021

The FMCG Weekly News July Week 2

Minimarket has reached the highest share ever, surpassing Hyper & Super in the latest week.

23/07/2021

The FMCG Weekly News July Week 1

How does the latest wave of COVID 19 impact Vietnam consumers spending in FMCG?

07/07/2021

Vietnam's top growing FMCG brand owners & brands 2021

Growing consumer base remains key growth driver for 2020’s top risers.

18/06/2021

Vietnam’s most chosen brands and brand owners 2021

Food brands dominated the ranking of fastest growing brands.

17/06/2021

Asia 2021: The path of growth from leading FMCG brands

Explore the true impact of COVID-19 in consumers’ behaviours & brand choices across 2020.

09/06/2021

On-demand Webinar: Brand Footprint Vietnam 2021

Vietnam's most chosen FMCG brands unveiled and brand success stories.

01/06/2021

ASIA Pulse #2 - June 2021

2021 off to a good start for FMCG in APAC.

27/04/2021

2021: Tet Festival in the New Normal

Lunar New Year 2021: Consumer spend on in-home FMCG market continues growing.

17/03/2021

ASIA Pulse #1 - March 2021

Asia FMCG growth softening in 2020 despite the increased demand for groceries in several markets.

08/03/2021

Kantar’s 2021 Vietnam Insight Ebook

How things unfold in 2021 & beyond after a memorable year of 2020. Order your copy now!

02/03/2021

Coming soon! Kantar's 2021 Vietnam Insight Ebook

Pre-order your copy!

18/12/2020

Asia Consumer Insights Q3 2020

FMCG in Asia sustains a positive growth by 3.1% in Q3 2020

01/10/2020

Webinar: Sustainability from Vietnamese perspective

Vietnamese consumers beliefs and actions towards sustainability.

08/09/2020

The increased opportunity in environmental concern

Join us for the webinar to understand what consumers expect from your brand around sustainability.

04/08/2020

Value for money retail: Discounters or Private Label?

Let's discuss on growth opportunities for value-for-money retail models in Asia & Vietnam market.

03/08/2020

New report out: What now? What next?

The C-19 pandemic has uncovered a number of New Needs and New Behaviours overall FMCG categories.

17/07/2020

How COVID-19 transformed the world’s shopping habits

The world’s shopping habits were transformed, according to our new Winning Omnichannel publication.

03/06/2020

Living in COVID-19 times

Read our latest whitepaper Living in COVID-19 times Asian consumer/shopper reaction during lock-down

19/05/2020

Webinar: New normal post lockdown - Myth or reality?

Since we are returning to normal, any changes observed among Vietnamese in the way of living?

15/05/2020

COVID-19: 10 thoughts on its impact across Asia

Welcome to the Asia edition of “ten slides to make you think” series.

31/03/2020

COVID-19: Consumer impacts in Vietnam Rural areas

FMCG growth in Rural showed a slowdown in the 1st two months of 2020.

16/03/2020

COVID-19: Vietnam's consumer changes & retail movements

Changes in Vietnamese consumer purchasing behaviors and movements in retail landscape.

02/03/2020

COVID-19: Asians worried sick about financial health

Financial health beats well-being as top fear.

28/02/2020

Beauty categories during the epidemic outbreak

How will personal care and beauty categories perform after the outbreak of Covid-19?

26/02/2020

Kantar applies artificial intelligence to your shopping

Kantar applies Singapore-developed AI technology to the growth challenges faced by CPG brands.

25/02/2020

Conjectures about the Paper Products after the epidemic

Four Conjectures about the Development of Household Paper Product in the Post-epidemic Era.

20/02/2020

COVID-19’ impact on Vietnam FMCG market

Changes in Vietnamese consumers' behaviors during the outbreak and the post-epidemic period.

19/02/2020

Impact of COVID-19 Outbreak on FMCG Market During CNY

The wide spread epidemic will have a profound impact on FMCG categories in Q1 and possibly in Q2.

16/02/2020

New opportunities for dairy amid epidemic

During the Coronavirus outbreak shoppers have increased their demand for dairy.

16/02/2020

How can beverage brands survive the epidemic?

6.5 billion liters beverage was contributed by China’s top 27 cities in out-of-home consumption.

13/02/2020

Vietnam Insight Handbook 2020

Facts, comprehensive insights and forethoughts about consumer and shopper trends in Vietnam.

12/02/2020

Kantar adds YouTube to measure impact of advertising

We have increased the size of our digital coverage by adding YouTube measurement to our CMM service.

04/02/2020

How does an epidemic affect consumer purchase behaviour

How consumer behavior changes might bring new challenges and opportunities during the outbreak.

08/01/2020

Asia Consumer Insights Q3 2019

The future of Convenience Stores across Asia, particularly in Taiwan and the Philippines.

17/12/2019

Vietnam Beauty: When basic is not so basic

Influencer marketing and Omnichannel experience will play a more significant role in beauty market.

27/11/2019

Health and natural looks drive beauty sales in Asia

Personalised and customised beauty ranges will be more important in 2020 in Asia.

26/11/2019

Just launched! Winning Beverage sector report

Explore Vietnamese consumers' purchasing and drinking habits to win new consumers.

14/11/2019

New report out: Winning food & drink occasions OOH

Winning food & drink occasions delves into the OOH dynamics that show an increase in spend globally.

14/11/2019

Webinar – Beauty trends in Asia

Our upcoming paper looks at how beauty is in transformation with the changing lifestyle of Asians.

05/11/2019

Vietnam Webinar: Winning Beverage sector

360-Degree View of the Consumer Journey from Purchase to Usage for In & Out-of-Home consumption.

28/10/2019

Webinar: Winning food & drink occasions

Winning food & drink occasions delves into the OOH dynamics that show an increase in spend globally.

22/10/2019

Asia Consumer Insights Q2 2019

Ramadan: Embracing festive opportunities to win consumers in Indonesia and Malaysia.

25/09/2019

New report out: How to grow in today’s retail landscape

The important role of emerging channels to enable growth in Vietnam market.

19/09/2019

Webinar: Winning Omnichannel in Vietnam

Findings on how retail landscape evolves in Vietnam market.

10/09/2019

New publication out: Consumer response to plastic waste

Plastic waste is a top concern for 33% of consumers, how this affects retailers and manufacturers?

04/09/2019

Webinar: Who Cares, Who Does? Consumers & plastic waste

What do consumers think of plastic waste today?

11/07/2019

Asia Consumer Insights Q1 2019

Find growth in Lunar New Year season in China and Vietnam.

03/07/2019

New report – Winning Omnichannel to grow in retail

What will influence the global FMCG picture as we enter a new decade? Find out in our new report.

02/07/2019

Webinar: How to be picked off the shelves most often?

Key learnings from Asia Brand Footprint 2019 for brand growth in Vietnam FMCG market.

10/06/2019

The first Asia’s most chosen FMCG brands ranking is out

The ranking includes China Mainland, Indonesia, South Korea, Malaysia, Philippines, Taiwan & Vietnam

10/06/2019

Vietnam's most chosen FMCG brand owners and brands 2019

Explore how these brands have managed to be picked off the shelves most often.

06/06/2019

Global online FMCG sales grew by 20% in 2018

FMCG's online sales grew by 20.3% globally in 2018 and now represent 5.1% of grocery sales worldwide

30/05/2019

Asia Brand Footprint 2019 is coming soon

Discover the most chosen brands 2019 in Asia and Vietnam

15/05/2019

Brand Footprint report, the new FMCG ranking is out

The new edition reveals 31 FMCG brands have been chosen by consumers over 1 billion times.

10/05/2019

Tet 2019 The blossom of FMCG market

Tet value hit the highest peak over the last 3 years marking a successful season for the FMCG market

06/05/2019

New webinar unveils the latest Brand Footprint ranking

New Brand Footprint rankings unveiled. Get a closer view on growth opportunities in the FMCG market.

04/04/2019

Innovation - Unlock the possibilities

Discover the latest findings of new launches in Vietnam and how to maximise its impact.

29/03/2019

Out Now: Insight Handbook 2019

An e-book of the markets, trends, segments, products, and methods that hone your business intuition.

21/03/2019

Asia Consumer Insights Q4 2018

Consumer spending is fairly positive across the region.

18/03/2019

Kantar moves to single brand

All Kantar's services and offerings will be delivered under the Kantar brand name.

21/02/2019

New report out: How at-home consumption is changing

In our new report we found out why healthy snacking is on the up or how menus are getting simpler.

18/02/2019

Centennials at 21

Gen Z’s growing influence on spending and brand loyalty.

14/02/2019

How to measure innovation success beyond sales?

In our new publication "Innovating for Growth" we analysed more than 1,800 new product launches.

23/01/2019

Regional Differences In The Season of Giving

Understanding regional differences in gifting culture to maximize the business growth at Tet.

20/01/2019

Webinar: How to measure innovation success beyond sales

Sign up now to learn all the insights that will be included in our upcoming publication.

13/12/2018

Asia Consumer Insights: overall FMCG growth by 4.2%

FMCG in Asia sees an overall positive growth by 4.2% in Q2 2018, compared to 3.2% in Q3 2017.

10/12/2018

Out-of-Home Panel Launched in Vietnam

A new panel measures regularly major convenient F&B purchased for consumption away from home.

27/11/2018

Generating incremental growth through promotions

Keys for understanding short-term uplifts to achieve success in brands' promotional strategies.

18/10/2018

Tea vs Coffee: The battle for the Vietnamese tastebud

Explore an interesting picture on out-of-home consumption of the two top drinks in Saigon.

01/10/2018

The Dynamic World of E-Commerce in Asia

For Vietnam only, online is flourishing 7 times faster than FMCG in total Modern Trade.

24/09/2018

Vietnam: Into the minds of Millennial shoppers

Millennials are the key labor force as well as the main consumer target to keep an eye on.

18/09/2018

Consumer Insights Asia: FMCG sees positive growth

FMCG in Asia sees positive growth by 3.8% in Q2 2018, compared to 3.3% in Q2 2017.

13/08/2018

Vietnam: Reaching your target shoppers more efficiently

Understanding Vietnamese shoppers media habits and how this differs by key region.

08/08/2018

M&A within FMCG: Reward, Risk or Both?

Within FMCG, the value and the number of M&A deals increase over the years.

03/08/2018

Vietnam's retail market: Future growth

Future growth could lie in the transformation of key players

05/07/2018

Future trends of Snacking

Snacking is the growth driver for Packaged Foods, thanks to spending uplift from consumers.

04/07/2018

Consumer Insights Asia Q1 2018

FMCG growth in Asia slightly improves in Q1 2018

20/06/2018

Winning Omnichannel

Shoppers visit more different types of channels with the rise of minimarts/CVSs & online shopping

16/05/2018

Vietnam’s most chosen brands by sector 2018

2018's Top 10 FMCG brands by sector were bought by the most consumers the most often in Vietnam

15/05/2018

Vietnam’s most chosen brand owners 2018

Unilever, Masan Consumer and Vinamilk are the Top 3 brand owners for the sixth year running

04/05/2018

Out-of-home, out of mind?

OOH consumption makes up nearly half (41%) of global spend and shows huge potential in Asian markets

10/04/2018

Tet 2018: The season of giving

Tet 2018 is estimated to reach ~1% of total country’s 2017 GDP (over 45 trillion VND)

05/04/2018

Report: Finding new shoppers through advertising

By the end of 2018 the global media industry is set to be worth over $550 billion.

02/04/2018

Konsumer Insights Asia Q4 2017

FMCG in Asia enjoys a stronger growth of 3.9% in 2017.

02/03/2018

Staying in the game

The FMCG market continues to perform strongly in Vietnam but fine-tuning will always be required.

15/01/2018

Finding new shoppers in 2018

Can’t wait to know it all about how to drive brand growth next year?

15/01/2018

Asian brands continue to outperform their rivals

Asia brand power explores how these innovative local retailers reshape Asia FMCG market

15/01/2018

Konsumer Insights Asia Q3 2017

Overall Asia FMCG market was stable in Q3

21/11/2017

Global e-commerce grocery market grows 30%

Online FMCG sales reach 0.5% share in Vietnam, recorded a significant uplift of 69% versus last year

19/09/2017

Konsumer Insights Asia Q2 2017

FMCG market in Asia remains a growth of 3% in Q2 2017 versus last year

05/09/2017

Asian women beauty ritual

Real-life skincare, makeup & lifestyle habits as part of the beauty ritual from 8 women (8 markets)

25/08/2017

Vietnam FMCG market: Today and Tomorrow

The featured trends of market and consumer in Vietnam to uncover growth

18/08/2017

Navigating the future of FMCG in Asia

Asia represents a real-time preview of FMCG trends that will shape all markets over next few years

17/08/2017

Winning Omnichannel & New growth formats

Global hyper&supermarket market share shrinks as e-commerce, discounters, traditional formats thrive

10/08/2017

Nutritional packaged F&B: What is the future?

A lot of capability for further growth in nutrition market. What consumers think we should focus on?

14/07/2017

Is Ecommerce the only way to win for FMCG players?

Despite digital’s rapid proliferation,FMCG brands need to remain vigilant of all their opportunities

11/07/2017

Konsumer Insights Asia Q1 2017

FMCG growth in Asia slightly increases in Q1 2017 versus last year

05/07/2017

What do today’s Vietnamese consumers think?

Vietnamese consumers are changing their thoughts, perceptions and behaviours. So what?

15/06/2017

Innovation for growth

The report looks at the strategies that brands can employ to achieve a successful new product launch

09/06/2017

Global FMCG online sales grew by 26% in 2016

E-commerce now contributes to 35% of global FMCG growth

24/05/2017

Vietnam's top 10 most chosen brands by sector 2017

The top 10 FMCG brands by sector were bought by the most consumers the most often in Vietnam

24/05/2017

Vietnam’s most chosen brand owners 2017

Global players dominate the Non-Food sector while local players hold strong power in Food sector

03/04/2017

Tet: A spectacular spending spree

Tet is a special time for celebration, consumption and spending in both Urban and Rural of Vietnam.

27/03/2017

Vietnamese Tet 2017: Exploring Tet shopping season

Tet 2017 hit double-digit growth in both Urban 4 cities and Rural Vietnam

16/03/2017

Konsumer Insights Asia Q4 2016

Brighter views in Urban Vietnam, India and Taiwan while a slight deceleration in Asia FMCG market.

20/01/2017

More complex beauty regime among Vietnamese women

What can help current manufacturers be more competitive?

24/10/2016

Global e-commerce grocery market has grown 15%

Both in Vietnam and globally e-commerce growth outpaces the FMCG market in the 12 months to 6/2016

19/10/2016

Mini-Stores: The future of Vietnam's Modern Trade

Mini-stores in Vietnam continues to grow & meet consumer demands in their increasingly busy life.

19/09/2016

Kantar unveils a new corporate identity

Unified look and feel reflects more collaborative working approach across all operating brands.

14/09/2016

Konsumer Insights Asia Q2 2016

Slowdown in growth seen across all FMCG sectors in Asia, except for Vietnam and India.

05/09/2016

E-commerce in Vietnam: Is it time to invest?

Online shoppers tend to spend three to four times more than they would on an average shopping trip

24/08/2016

Understanding regional differences in Vietnam

Not only are there differences between Urban and Rural, but also between the North and the South

23/08/2016

Partnership with Facebook to expand ad measurement

Working with Facebook will allow us to inspire even better decisions to maximise advertisers’ ROI

08/07/2016

Vietnam Packaged Food: Opportunities vs Challenges

Spending for Packaged Food sector is expected to increase in long-term

21/06/2016

Konsumer Insights - Asia Q1 2016

Most of Asia’s FMCG markets remain positive, except for Malaysia, which is showing negative growth

16/06/2016

Understanding FMCG Promotions in Vietnam

9 out of 10 households purchase an item on promotion at least once in 2015

26/05/2016

Top 10 most chosen brands by sector 2016

Kantar Worldpanel honours Top 10 most chosen brands by sector in Vietnam

26/05/2016

Vietnam’s most chosen brand owners 2016

Top 3 brand owners in both Urban 4 cities and Rural Vietnam preserve their positions in the 4th year

22/04/2016

Vietnamese Tet 2016 & Shopper Trends

Tet value nearly doubles value of a normal month

12/04/2016

FMCG Overview 2015 and What to expect for 2016

What was behind the FMCG slowdown in 2015? And what could we expect for 2016?

24/02/2016

Tremendous challenge in Vietnam's retail landscape

2016 will be a key year for Modern Trade development here in Vietnam

19/10/2015

Asian brands gain ground on global brands at home

In Rural Vietnam, local brands enjoy fast growth at double-digit rates over the last 2 years.

29/09/2015

Konsumer Insights - Asia Q2 2015

Most of Asian countries’ FMCG values are still growing - though relatively slower than last year

08/08/2015

Purchasing Konfidence - Q2 2015

Motto for today "Value for money". Consumers head towards belt-tightening on grocery and savings

07/07/2015

FMCG online sales to reach $130 billion by 2025

Online’s share of FMCG purchasing in advanced e-commerce markets will double in the next 10 years.

21/05/2015

Brand Footprint 2015: Top 10 Brands by Sector

Top 10 most chosen FMCG brands by sector (Health & Beauty, Food, Beverages, Home Care) in Vietnam.

19/05/2015

Brand Footprint 2015: Top Brand Owners in Vietnam

Unilever shines bright by reaching almost 100% Urban 4 Key Cities and Rural households in Vietnam

23/12/2014

Key trends to look out for in 2015

Our experts review the past year and look at the key trends for future success