Innovation - Unlock the possibilities
Discover the latest findings of new launches in Vietnam and how to maximise its impact.
Out Now: Insight Handbook 2019
An e-book of the markets, trends, segments, products, and methods that hone your business intuition.
Asia Consumer Insights Q4 2018
Consumer spending is fairly positive across the region.
Kantar moves to single brand
All Kantar's services and offerings will be delivered under the Kantar brand name.
New report out: How at-home consumption is changing
In our new report we found out why healthy snacking is on the up or how menus are getting simpler.
Centennials at 21
Gen Zís growing influence on spending and brand loyalty.
How to measure innovation success beyond sales?
In our new publication "Innovating for Growth" we analysed more than 1,800 new product launches.
Regional Differences In The Season of Giving
Understanding regional differences in gifting culture to maximize the business growth at Tet.
Webinar: How to measure innovation success beyond sales
Sign up now to learn all the insights that will be included in our upcoming publication.
Asia Consumer Insights: overall FMCG growth by 4.2%
FMCG in Asia sees an overall positive growth by 4.2% in Q2 2018, compared to 3.2% in Q3 2017.
Out-of-Home Panel Launched in Vietnam
A new panel measures regularly major convenient F&B purchased for consumption away from home.
Generating incremental growth through promotions
Keys for understanding short-term uplifts to achieve success in brands' promotional strategies.
Tea vs Coffee: The battle for the Vietnamese tastebud
Explore an interesting picture on out-of-home consumption of the two top drinks in Saigon.
The Dynamic World of E-Commerce in Asia
For Vietnam only, online is flourishing 7 times faster than FMCG in total Modern Trade.
Vietnam: Into the minds of Millennial shoppers
Millennials are the key labor force as well as the main consumer target to keep an eye on.
Consumer Insights Asia: FMCG sees positive growth
FMCG in Asia sees positive growth by 3.8% in Q2 2018, compared to 3.3% in Q2 2017.
Vietnam: Reaching your target shoppers more efficiently
Understanding Vietnamese shoppers media habits and how this differs by key region.
M&A within FMCG: Reward, Risk or Both?
Within FMCG, the value and the number of M&A deals increase over the years.
Vietnam's retail market: Future growth
Future growth could lie in the transformation of key players
Future trends of Snacking
Snacking is the growth driver for Packaged Foods, thanks to spending uplift from consumers.
Consumer Insights Asia Q1 2018
FMCG growth in Asia slightly improves in Q1 2018
Shoppers visit more different types of channels with the rise of minimarts/CVSs & online shopping
Vietnamís most chosen brands by sector 2018
2018's Top 10 FMCG brands by sector were bought by the most consumers the most often in Vietnam
Vietnamís most chosen brand owners 2018
Unilever, Masan Consumer and Vinamilk are the Top 3 brand owners for the sixth year running
Out-of-home, out of mind?
OOH consumption makes up nearly half (41%) of global spend and shows huge potential in Asian markets
Tet 2018: The season of giving
Tet 2018 is estimated to reach ~1% of total countryís 2017 GDP (over 45 trillion VND)
Report: Finding new shoppers through advertising
By the end of 2018 the global media industry is set to be worth over $550 billion.
Konsumer Insights Asia Q4 2017
FMCG in Asia enjoys a stronger growth of 3.9% in 2017.
Staying in the game
The FMCG market continues to perform strongly in Vietnam but fine-tuning will always be required.
Finding new shoppers in 2018
Canít wait to know it all about how to drive brand growth next year?
Asian brands continue to outperform their rivals
Asia brand power explores how these innovative local retailers reshape Asia FMCG market
Konsumer Insights Asia Q3 2017
Overall Asia FMCG market was stable in Q3
Global e-commerce grocery market grows 30%
Online FMCG sales reach 0.5% share in Vietnam, recorded a significant uplift of 69% versus last year
Konsumer Insights Asia Q2 2017
FMCG market in Asia remains a growth of 3% in Q2 2017 versus last year
Asian women beauty ritual
Real-life skincare, makeup & lifestyle habits as part of the beauty ritual from 8 women (8 markets)
Vietnam FMCG market: Today and Tomorrow
The featured trends of market and consumer in Vietnam to uncover growth
Navigating the future of FMCG in Asia
Asia represents a real-time preview of FMCG trends that will shape all markets over next few years
Winning Omnichannel & New growth formats
Global hyper&supermarket market share shrinks as e-commerce, discounters, traditional formats thrive
Nutritional packaged F&B: What is the future?
A lot of capability for further growth in nutrition market. What consumers think we should focus on?
Is Ecommerce the only way to win for FMCG players?
Despite digitalís rapid proliferation,FMCG brands need to remain vigilant of all their opportunities
Konsumer Insights Asia Q1 2017
FMCG growth in Asia slightly increases in Q1 2017 versus last year
What do todayís Vietnamese consumers think?
Vietnamese consumers are changing their thoughts, perceptions and behaviours. So what?
Innovation for growth
The report looks at the strategies that brands can employ to achieve a successful new product launch
Global FMCG online sales grew by 26% in 2016
E-commerce now contributes to 35% of global FMCG growth
Vietnam's top 10 most chosen brands by sector 2017
The top 10 FMCG brands by sector were bought by the most consumers the most often in Vietnam
Vietnamís most chosen brand owners 2017
Global players dominate the Non-Food sector while local players hold strong power in Food sector
Tet: A spectacular spending spree
Tet is a special time for celebration, consumption and spending in both Urban and Rural of Vietnam.
Vietnamese Tet 2017: Exploring Tet shopping season
Tet 2017 hit double-digit growth in both Urban 4 cities and Rural Vietnam
Konsumer Insights Asia Q4 2016
Brighter views in Urban Vietnam, India and Taiwan while a slight deceleration in Asia FMCG market.
More complex beauty regime among Vietnamese women
What can help current manufacturers be more competitive?
Global e-commerce grocery market has grown 15%
Both in Vietnam and globally e-commerce growth outpaces the FMCG market in the 12 months to 6/2016
Mini-Stores: The future of Vietnam's Modern Trade
Mini-stores in Vietnam continues to grow & meet consumer demands in their increasingly busy life.
Kantar unveils a new corporate identity
Unified look and feel reflects more collaborative working approach across all operating brands.
Konsumer Insights Asia Q2 2016
Slowdown in growth seen across all FMCG sectors in Asia, except for Vietnam and India.
E-commerce in Vietnam: Is it time to invest?
Online shoppers tend to spend three to four times more than they would on an average shopping trip
Understanding regional differences in Vietnam
Not only are there differences between Urban and Rural, but also between the North and the South
Partnership with Facebook to expand ad measurement
Working with Facebook will allow us to inspire even better decisions to maximise advertisersí ROI
Vietnam Packaged Food: Opportunities vs Challenges
Spending for Packaged Food sector is expected to increase in long-term
Konsumer Insights - Asia Q1 2016
Most of Asiaís FMCG markets remain positive, except for Malaysia, which is showing negative growth
Understanding FMCG Promotions in Vietnam
9 out of 10 households purchase an item on promotion at least once in 2015
Top 10 most chosen brands by sector 2016
Kantar Worldpanel honours Top 10 most chosen brands by sector in Vietnam
Vietnamís most chosen brand owners 2016
Top 3 brand owners in both Urban 4 cities and Rural Vietnam preserve their positions in the 4th year
Vietnamese Tet 2016 & Shopper Trends
Tet value nearly doubles value of a normal month
FMCG Overview 2015 and What to expect for 2016
What was behind the FMCG slowdown in 2015? And what could we expect for 2016?
Tremendous challenge in Vietnam's retail landscape
2016 will be a key year for Modern Trade development here in Vietnam
Asian brands gain ground on global brands at home
In Rural Vietnam, local brands enjoy fast growth at double-digit rates over the last 2 years.
Konsumer Insights - Asia Q2 2015
Most of Asian countriesí FMCG values are still growing - though relatively slower than last year
Purchasing Konfidence - Q2 2015
Motto for today "Value for money". Consumers head towards belt-tightening on grocery and savings
FMCG online sales to reach $130 billion by 2025
Onlineís share of FMCG purchasing in advanced e-commerce markets will double in the next 10 years.
Brand Footprint 2015: Top 10 Brands by Sector
Top 10 most chosen FMCG brands by sector (Health & Beauty, Food, Beverages, Home Care) in Vietnam.
Brand Footprint 2015: Top Brand Owners in Vietnam
Unilever shines bright by reaching almost 100% Urban 4 Key Cities and Rural households in Vietnam
Key trends to look out for in 2015
Our experts review the past year and look at the key trends for future success