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COVID19 Impacts on Shoppers’ Finance in Indonesia



COVID19 Impacts on Shoppers’ Finance in Indonesia

The COVID-19 situation is forcing massive changes to take place – from government legal stance on physical distancing to shoppers’ perceptions towards their conditions. This raises concerns that go beyond just health as Indonesian shoppers tend to be more concerned about their financial conditions.

Several highlights from the report:

  1. COVID-19 is creating a sense of disruption to shoppers lives. With large scale social restrictions, shoppers are forced to adapt their daily routines.
  2. Economic impacts are starting to kick in as a result of less commercial activities thus income. This leads to an even higher concern towards financial condition that continue to grow among all demographic cohorts.
  3. Although shoppers are still confident about the availability and feasibility of getting household products, the lower SES tends to be less certain.


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Fanny Murhayati

Marketing Director


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Corina Fajriyani
ES Director

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