Top 3 brand owners in both Urban 4 cities and Rural Vietnam preserve their positions for the fourth year in a row.
Half of the top 50 are traditional Irish brand names, with dairy specialist Avonmore leading the way
Local brands are especially prevalent in China, where they comprise 75% of shopper decisions
British brands continue to outperform their foreign counterparts as six home-grown favorites make up the UK top ten.
Global FMCG brands challenged as local players grow by $41 billion in 2015, almost double the rate of multinationals.
Nescafe and Lucky Me, still the most chosen brands in Philippines.
Unilever shines bright by reaching almost 100% Urban 4 Key Cities and Rural households in Vietnam.
The same brands from last year made their way into Taiwan’s top 10 for 2015, but the ranking has changed slightly.
Chinese brand Master Kong hold No.1 for three years as China's most chosen FMCG brand.Mizone is the ranking's top riser.
In our barometer of the nation’s most chosen FMCG brands, four out of the top five brands are home-grown UK favourites
Local brands are winning in the UK with Warburtons, McVities and Cadbury’s Dairy Milk all coming in the top 10.
Home-grown brands come out on top in Kantar Worldpanel’s ranking of Ireland’s most chosen FMCG brands
The global giant Unilever is the No.1 brand owner in Rural Vietnam while Vinamilk is the leading manufacturer in Urban
Local brands grew by 1.5% compared to only 0.7% for global brands, Brand Footprint ranking has revealed
Kantar Worldpanel’s Brand Footprint study reveals the most chosen brands in Asia
Master Kong is the Most Chosen Brand in China for the second year in Kantar Worldpanel’s Brand Footprint ranking
Brand Footprint 2014 reveals the Top 50 Most Chosen FMCG brands in the world
The report has been highly commended in the awards that recognize every year the best work produced by WPP companies.
The ranking reveals how consumers around the world today are buying FMCG brands
Brand Footprint ranking highlights potential for global growth